We are looking for someone who will lead the social media channels Instagram and Linkedin and acts like a brand ambassador who inspires stakeholders.
You have a holistic view of all social media disciplines that drive our growth – from performance marketing to content distribution to customer relationship management. Within these areas you are the driving force in the marketing team, you organise, monitor and enable it.
Aligned to brand and marketing calendar and priorities, you lead the development of Social Media initiatives and tool development from conception to implementation ensuring all projects are on time, within budget and on brief.
Together with Director of Communications develop and drive the overall social media publishing strategy, working closely with PR to ensure strategic alignment.
Together with PR own and lead the global editorial / publishing calendar to ensure we are landing brand and product moments in relevant platforms in an aspirational, engaging and impactful way.
Lead content planning and creation and deliver on brand and marketing messages through compelling content and storytelling.
Analyse relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns .
Participate in relevant conversations that are happening in the social media space – flag for opportunities for further engagement and interaction and sharing all learnings to key business partners with a head full of fresh ideas.
You Bring
Degree in Marketing, Communications or a related field
3+ years of relevant experience
Experience in social media, digital marketing, community management or directly related experience
Proven track record in digital and social strategy, planning and activation.
A natural networker
Creative, dynamic and comfortable working in a startup environment
Solid experience with social media including blogs, Twitter, LinkedIn, Instagram
Digital event planning experience
Proven management skills and problem-solving skills
Develop a communications plan including strategy, goals, budget and tactics
Develop a media relations strategy, seeking high-level placements in terms of visibility
Direct social media team to engage audiences across all channels
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations in German (+ English is advantage)
Monitor, analyse and communicate PR results on a frequently basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
You Bring
Proven working experience in public relations required (5+years)
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Experience in supporting the company’s spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Solid experience with social media including blogs, Twitter, LinkedIn, Instagram
Event planning experience
BA/MA degree in PR, Communications, Journalism or a related discipline
Proven management skills and problem-solving skills
Strong attention to detail and excellent analytical skills
National of an EU-country or valid work / residence permit in Germany
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